Online business management can mean different things for different businesses. For instance for a very small business this kind of person might be more of a coordinator or a personal assistant. However, for a midsize to large company it can really be a high level long term planning type of position. If you business is based online then it really might be heavily involved in the day to day operations. If you have a large brick and mortal operation though this person might spend more time looking and long term planning for everything from hiring and HR issues to fixed asset management to business planning of dollars and cents.
In my opinion I feel like the best fit and more interesting online business management position is for an online endeavor. If everything is all ready online there is no change that you are really the outside and no reason to think you won’t be heavily involved in the real decision making. Especially in a smaller to mid-sized company this can really be the exciting type of position because you are so involved in the operations and it can be so different from day to day. It really isn’t going to be one of the positions where you feel like you are just punching widgets all day everyday for your whole career. One day you might be working with an IT consultant planning what equipment you are going to need over the next 5 years, and then next you might be working to help put together a major contract that will cover you sales goal for the entire year.
Another common role for an online business consultant is putting together business proposals, typically to help secure financing. Depending on how much money the company is looking to borrow these can be really involved processes and reports with lots of market research and forward thinking of what you can reasonably expect the company performance to look like.
So if you own a company which really needs someone to look after the long term planning while you are in the trenches making sales contacts and dealing with operations an online business consultant can really be right for you. And if you are someone looking for an exciting career and have a great head for business then it can be a great option as well.