All posts tagged internet marketing

The Keyword Academy – Make Money With Google Adsense

 

If you have a website then you are interesting in Internet Marketing. What you might not know is that you might be interested in internet marketing even if you don’t have a website currently. There are more and more people that are beginning to create websites and blogs so they have a place to serve Google Adsense ads and can start making a profit. This is where The Keyword Academy comes in.

Passive Internet Marketing

There are two ways to market a website, passive and active. Passive internet marketing is much like old school brick and mortar marketing. If you have a business in the real world that you want people to know about you might buy an ad in a newspaper or a billboard. Passive internet marketing is the same thing basically, where you buy space on another website that you feel has people visiting that would be interested in your site. So for some fee that website will place a banner advertising your site and you hope that people will click it and come to see what you are all about.

Active Internet Marketing

Active internet marketing is a whole other animal all together. This is going to take much more time and thought but has the potential to be much more effective. Once you realize that other then word of mouth, and an occasional banner ad click, search traffic is the way that people find out about sites on the internet, then you realize how powerful active marketing can be! You need to be the search results when people type in keywords that relate to your site.

So the question is how do you get to the first page of the Google results for keywords that relate to your topic? First you need to understand what keywords you need to be chasing, and this is a really important time not to ASSUME! There is much research and stat available to help you with this if you know where to look! You might think you know the search terms that relate to you site but there could be very few people actually typing those terms into Google each month. You need to find popular search terms that relate to your topic in order to start bringing people into your site.

You also want to work you content around so that it is search engine (Google) friendly. This can pretty easily be done without effecting your overall message if you know what you are doing. In other words you are going to have the same message and say the same thing on your site or blog but you are going to get more traffic. That’s never a bad thing!

You also can create backlinks to your site which is a key element in how Google decided which sites appear in what order for search results. The more you know about backlinks the quicker you can move up the results page of Google, which is what is going to bring you traffic in a hurry!

This all sounds really hard and complicated if you haven’t been exposed to the concepts before. The good news is that thekeywordacademy.com is a site dedicated to teaching you these very concepts, and it’s geared toward the beginner.

Build My Rank – The Best Shortcut To Easy Powerful Internet Marketing

There are a lot of reasons that internet website owners would want to market their site. Maybe they are selling a product and want to sell more of it. Maybe they are a charity and want to get the word out and be able to do more good. Maybe they use Google Adsense ads on their site to make extra income. Or maybe its a combination of all of the above. No matter the reason there are a few solid and proven ways to market a website. The online world is different then the real brick and mortar world and therefore the marketing techniques need to be different. The same concepts are at the core, but the methods or applying them are just different.

Word of Mouth

Just like in the real world one great way to get attention for your website is word of mouth. If you are putting out something really great that is just totally useful for the site visitors this will just take care of itself. Think about the last time you saw a really cool website. Maybe it was just so funny, or was really interesting, or really got the core of that question you have been trying to answer for a while. After you enjoyed visiting the site what is the first thing you did? You probably told someone about it right? If you are the website owner you really like this kind of stuff because you now have people out there advertising your site for free!

Backlinks

If you were marketing a business in the real world and you were new and wanted to get the word out, what would you do. One of the easiest ways to get your name out there is to spend a little money and get a few ads in the Yellow Pages. If you are in the online world the electronic equivalent of the Yellow Pages is Google. Sure there are other search engines out there but nothing with the power that Google has. When someone wants to find something on the internet they don’t say, “I’m going to Bing it”, or “I’m going to Ask Jeeves it”! They say, “I’m going to Google it”. End of story.

So there is two ways that you can get some exposure through Google. One way is to actually buy ads through Adwords. This is a system that Google offers that allows you to bid on certain keywords. If you are one of the top bidders and someone types your chosen keyword into Google, then your link will be displayed as an advertised result on the results page. The cost of doing this is going to be highly dependent on what keywords you choose to go after. Some keywords are less popular with less bidders and will therefore be cheaper, and how some are very popular with lots of bidder and they are going to cost you.

The other way to get exposure on Google is to get natural organic results for keywords in Google searches. So this means that Google has decided that a page on your site is a good fit or the search keywords that someone has typed in. If this is the case then you are going to appear on the results page as a link with a very brief description of the page (this is usually a snippet of text from the page). The algorithm that Google uses to make the decisions as to which page is a good fit for a keyword is very long, very complicated, and very secret. From doing research over the years there are certain things that are known about how the decision is made though.

One of the key factors in the Google algorithm is backlinks to your site from other sites.  Backlinks are links from other sites to your site. Part of the equation is how many of these backlinks you have, and part of it is how good Google thinks the sites that link to you are. You can’t specifically control how good the sites that link to you are, but you can control how many there are. You can of course start asking sites you link to you which can sometimes work and help out. You can write content for other sites with links to yours and ask that site to post your content which is commonly knows as a guest post. Or you can find a service that will allow you to post short articles with links to your site to a network of sites they own and control. This way you know your work will definitely get posted and you’ll get the link you are after so you can show up in more Google results pages.

This is where Buildmyrank.com comes in. It is a service that you pay a monthly fee for access. You can then submit unlimited posts with links to your site. The posts just have to be intelligible and at least 150 words each. I’m here to tell you that if you think 150 words is a lot, it isn’t. You can often write 150 words just getting set up to talk about a subject. My best advice for these buildmyrank submissions is to just start writing and before you know it you’ll all ready have more then 150 words! Stay at it and submit as many articles as you can partially because you get to do an unlimited amount per month once you are a member, and partially because the more you do the more you will see yourself move up in the Google rankings, and increase your market share!