So just in case you have been living under a rock and don’t know what Groupon is, here is a basic definition. Essentially they are a company that finds restaurants, spas, and other companies that are looking to advertise. They they work out a deal with that company which they present to Groupon members. It’s often something like a $20 certificate for food at your local restaurant, which you can buy for $10. They key is that the offer is only good once a certain number of people buy the certificate for $10. This is how Groupon can get advertisers so easily. They say we are going to sell a bunch of certificates to your restaurant for $10, but none of them are good unless we sell 200 of them. The restaurant gets a bunch of people to come in and use the certificates and they get known. It really is a great concept and Groupon is doing quite well. The trick is that it’s not that had a concept to understand so many competitors have entered the market as well, but that is a conversation for another blog.
The Groupon App
So I have the Driod X the Groupon offers an app for the Iphones as well as most of the Android smart phones as well. You download and install it and once it is running on your phone, it is basically a notification system for Groupon. It’ll pop up once a day and let you know that the Groupon of the day is available to view. You can then click in and see what the deal is for today. During your first purchase on the app you will need to enter your credit card information, which you can safe if you like. I did and it makes it so much easier. I can do it on the fly now.
So if the Groupon of the day pops up I’ll hit the botton. If it’s a restaurant I like or know I’ll go to I click to buy button. Since my credit card info is all ready saved it asks if I want to use that card. I say yes, and with one more confirmation it is purchased. Done.
The information is saved, and when I’m ready to go to the restaurant I’ll log in to Groupon at home or work and print out the deal to bring along. There are also options now for some advertisers where you can do everything right on your phone. I haven’t tried this yet but I believe a bar code will come up on your phone and the vendor can just scan it and you are done. Couldn’t be easier.
So if you have a smart phone and like good deals, then you need to download and install the Groupon App. Do it today and you’ll thank me tomorrow!