If you have a website then you are interesting in Internet Marketing. What you might not know is that you might be interested in internet marketing even if you don’t have a website currently. There are more and more people that are beginning to create websites and blogs so they have a place to serve Google Adsense ads and can start making a profit. This is where The Keyword Academy comes in.
Passive Internet Marketing
There are two ways to market a website, passive and active. Passive internet marketing is much like old school brick and mortar marketing. If you have a business in the real world that you want people to know about you might buy an ad in a newspaper or a billboard. Passive internet marketing is the same thing basically, where you buy space on another website that you feel has people visiting that would be interested in your site. So for some fee that website will place a banner advertising your site and you hope that people will click it and come to see what you are all about.
Active Internet Marketing
Active internet marketing is a whole other animal all together. This is going to take much more time and thought but has the potential to be much more effective. Once you realize that other then word of mouth, and an occasional banner ad click, search traffic is the way that people find out about sites on the internet, then you realize how powerful active marketing can be! You need to be the search results when people type in keywords that relate to your site.
So the question is how do you get to the first page of the Google results for keywords that relate to your topic? First you need to understand what keywords you need to be chasing, and this is a really important time not to ASSUME! There is much research and stat available to help you with this if you know where to look! You might think you know the search terms that relate to you site but there could be very few people actually typing those terms into Google each month. You need to find popular search terms that relate to your topic in order to start bringing people into your site.
You also want to work you content around so that it is search engine (Google) friendly. This can pretty easily be done without effecting your overall message if you know what you are doing. In other words you are going to have the same message and say the same thing on your site or blog but you are going to get more traffic. That’s never a bad thing!
You also can create backlinks to your site which is a key element in how Google decided which sites appear in what order for search results. The more you know about backlinks the quicker you can move up the results page of Google, which is what is going to bring you traffic in a hurry!
This all sounds really hard and complicated if you haven’t been exposed to the concepts before. The good news is that thekeywordacademy.com is a site dedicated to teaching you these very concepts, and it’s geared toward the beginner.